Insight and concept development
Project: TV2 Sporten
Team: Ole Martin Synnes, Anniken Holmsen, Steffen Hogstad, Mats Winther Maltby, Lovisa Örnestål, Maria Maaneskiold, Henning Stokka, Abella Hong
Case: The Norwegian television channel TV2 Sporten wanted to renew and improve its offerings to their viewers. Our young challengers explored existing broad casts, challenged their concepts and developed new and innovative concepts tailored to the younger target groups.
Reference: Christine Espeland, TV2